bitly helps you collect, organize, shorten and share links. We are currently reinventing how people discover and share content on the web.

bitly is available via our website, browser extensions, mobile web, and numerous third-party tools integrated with our open public API. All links shared via bitly allow users to view complete, real-time traffic and analytics data. bitly also powers more than 10,000 custom short URLs and offers an enterprise analytics service that helps web publishers and brands grow their social media traffic.

Bitly uses Lexalytics Salience Engine as part of their enterprise-class media monitoring platform.   Technologies like named entity extraction and sentiment analysis help keep their customers informed whenever they are mentioned in or associated with a shortened URL.