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Retail and Data

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The future of retail is in tailoring to a consumer’s individual taste and increasing the convenience of the shopping experience can be helped by using a sentiment analysis engine like Salience.

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Falcon Social Analyzes the Danish Election

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Social media is changing the way we do politics and business every day. With elections ramping up in many countries, our partners at Falcon Social have trained their analytical eyes toward Denmark, where a lot of foment is happening on Facebook. Can Falcon Social accurately predict the outcome of this election like they did in the UK with Twitter? And how is the data gleaned from these platforms changing brands around the world?


An In-Depth Look at the Conversation Surrounding Caitlyn Jenner

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Caitlyn Jenner made a big splash on Twitter, and we were more than happy to assess exactly what that meant. In a recent VentureBeat article by Barry Levine, we revealed a definitive assessment on the conversation surrounding Caitlyn Jenner. As thrilled as we were to work with VentureBeat, we still wanted the chance to get into the nitty gritty of our analysis. Here I aim to breakdown exactly what it was that we discovered, and how.

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We’ll be at the 2015 Sentiment Symposium!

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This year we’re helping to sponsor the 2015 Sentiment Analysis Symposium at the New York Academy of Sciences in Manhattan. While at this awesome event we’ll also be presenting a demo! Joining us in the presentations and events will be some of our customers: Cision, Bottlenose and STG. This symposium is unique in that it attracts the most innovative sentiment analysis companies and their thought leaders.

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Twitter, Meet Caitlyn

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This week I ran an analysis for VentureBeat’s Barry Levine on Twitter’s response to Caitlyn Jenner’s Vanity Fair debut

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Sprinklr and Audience Profiling

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There no longer such a thing as an offline audience. And, with the death of organic reach, paid social advertising is now a large enterprise’s most effective way of reaching a customer base. So ensuring you have your finger on the pulse of your audience is key to avoiding advertising fumbles like attempting to leverage dated trends.


The Potential of Text Analytics

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Last week Lexalytics CEO Jeff Catlin wrote an article for insideBigData, a news outlet that distills news, strategies, products and services in the world of Big Data Analytics for data scientist, IT and business professionals. Catlin drove several valuable points home and helped to dispel some of the mist surrounding the still mysterious field of Big Data.


Who Wrote Macbeth? 3 Things Text Mining Can Tell Us About Authors

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Text mining is a powerful tool that can tell us quite a lot not only about the words themselves, but about who wrote them.

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The Press Release: A Conversation

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This week we released an innovative update to our text analytics platform, Salience 6.1. It was a very exciting moment for us over here and we really wanted to shout it from the mountaintops. So, we revved up our PR engine and lo! A press release was born. But, why? That’s what AJ Bruno over at TrendKite is asking.


What We’ve Been Up To This Month: May

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May was a busy month for us here at Lexalytics. We celebrated Mother’s Day by kicking off our new Youtube series exploring the origin of the word “mama”. We also announced SWIZ – our Semantria Wizard, a graphical user interface (GUI) to make sentiment analysis more intuitive and accessible to everyone.