Text Analytics Can Save Us From Fake Reviews

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With the rise of service-rating websites like TripAdvisor and Yelp, along with online marketplaces like Amazon and Newegg, has come a new grey-market industry: fake review writing. Thousands of freelance writers across the globe sell their services each day writing positive (or negative) reviews of goods and services they have never experienced.  A 2013 investigation […]

Blog category: Text Analytics

Why Text Analytics is a Search Engine’s Secret Weapon

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I recently wrote a piece on text mining in search for Tech Radar, and I wanted to talk a little bit more about it here because text mining, or text analytics, is a search engine’s secret weapon.  A pure keyword search engine is a blunt instrument. Sure, you might find what you’re looking for, but […]

Blog category: Text Analytics

Text Analytics Fails! – Pieces of Miranda Kerr

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English language entity recognition relies in part on recognizing proper nouns. There are a number of indicators of what is a proper noun, such as sentence position, or the types of words around the proper noun, but capitalization is normally a very good clue. We do the same thing when we read – in the […]

Blog category: Text Analytics

Could Your Old Essays Help Diagnose You with Alzheimer’s?

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Think of everything you’ve ever written: your high school essays, your emails, your Facebook posts, your tweets. What do you think it says about you? There’s a lot of written data out there. We tend to treat a lot of it like background noise, constant content creation becoming the static hum of the age of […]

Blog category: Text Analytics

Analyzing Authorship and the Upstart Crow

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April 23 marks the 450th anniversary of the birthday of one William Shakespeare of Stratford-upon-Avon, who not only wrote a multitude plays and sonnets that are still being studied and performed, but also invented an astounding number of words and phrases that are now in common use. In the past two centuries, the legendary figure has […]

Blog category: Text Analytics

Visualizing Data: Text Clouds

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Mullets. If you have one, they’re awesome, and they’re certainly visually gripping.  In recent weeks, we’ve been getting a lot of requests for “creating Tag Clouds with Salience.” This has caused a lot of consternation and angst amongst us, because we feel that we’re failing our customers. First and foremost, if you don’t know what a […]

Blog category: Text Analytics

Text Analytics Fails! – A Romantic Getaway

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Text analytics is not a perfect art, and very occasionally it fails so spectacularly that we feel we really need to start sharing these rare moments with you. Thus we present to you our first installment in “Text Analytics Fails”. Enjoy! Here we were, categorizing hotel reviews into lifestyle categories such as “romantic” and “trendy.” […]

Blog category: Text Analytics

Lexalytics Announces New ‘Deliverance’ Program

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Lexalytics is pleased to announced the development of their newest Salience driven program, Deliverance, a comprehensive text analytics interface designed to extract meaning from educational texts and compile thematic reports. This development follows at the heels of a radical shift in Lexalytics’ targeted consumer base, now primarily children grades K-12. Deliverance will enable students to […]

Blog category: Text Analytics

#WhatsInYourCity?

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My assignment was simple. Pick a city, run a Twitter search for #cityname, and see what Salience comes up with on the tweets I extract. I live in the lovely city of Montreal, so I collected 10,000 tweets containing #Montreal, to see what’s going on around my city. You know what I found? SPAM! SO […]

Blog category: Text Analytics

Sentiment Analysis Helps Marketers Understand What You Mean

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Better marketing starts with listening. In their article, “Marketers Want to Know What You Really Mean Online”, Katherine Rosman and Elizabeth Dwoskin write about how sentiment analysis is helping marketers listen and understand conversations on social media. From the red carpet to the oval office, sentiment analysis is becoming an integral part of not only […]

Blog category: Text Analytics