Sentiment Analysis

Natural Language Processing

Understanding Polarity in Natural Language Processing (NLP)

One of the most important and most-used functions in text analytics and NLP is sentiment analysis — the process...

Customer Experience Management

How NLP-based VoC programs can help hospitality brands meet customer expectations during COVID-19

(originally posted on Customer Think) COVID-19 has had an extensive impact on the hospitality industry....

Sentiment Analysis

Sentiment Accuracy: Explaining the Baseline and How to Test It

How accurate can we get with automated sentiment analysis through natural language processing? Let's run a quick test...

Airport

Airport Series: Dallas/Fort Worth and The Dirty Secret

In our fourth airport analysis, we turn to Dallas/Fort Worth International Airport in Texas. As the fourth busiest...

Airport

Airport Series: Charlotte and Customer Complaints

Charlotte blends Southern charm into the hustle and bustle of a major international airport. However, this balance...

Airport

Airport Series: Atlanta and Wayfinding

Not only is Hartsfield–Jackson Atlanta International Airport the busiest airport on earth, its "plane train" is the...

Analysis

Star Wars: The Force Awakens, an Analysis

What did audiences really think of the latest addition to the Star Wars franchise? Our data scientists set down their...

Insights

Salience and You

Text analytics is the key to gaining insights from feedback. Our solution, Salience, helps companies hear the voice of...

Language

Salience and Homonyms

Language is confusing, imprecise, and often times illogical. The fact that “Buffalo buffalo Buffalo buffalo buffalo...

Language

Sentiment and Litotes: How Salience Deals with Double Negatives

The double negative is not an uncommon rhetorical device. (See what I did there?) Using two negatives to indicate a...

Sentiment Analysis

Salience 4.3: Opinion Mining

One of the two major new features in Salience 4.3 (releasing around June 30th) is “opinion mining”. Opinion...